I began as an artist working in film (yes, real celluloid), with a vision: to tell compelling stories that made the world more interesting. That vision still drives my work today — whether in branding, digital campaigns, UI/UX, or OOH. I create with purpose, helping brands connect, inspire, and stand out through stories people want to be part of.
I love to build environments where every team member feels valued - whether I'm leading or collaborating. I love to feel passionate about the work I take on and deeply care about the outcome. I love that every detail matters and knowing the best work happens when everyone on the team feels the same way.
I'm a versitile leader with deep expertise in brand strategy, digital transformation, e-commerce, and creative design—leveraging tools like Shopify, Hubspot, and NetSuite to drive growth, enhance customer experience, and streamline operations.
I have a 20 year track record of turning bold ideas into impact, leading brand strategies and e-commerce innovations that drive growth and elevate customer experience.
Full CVI began as an artist working in film (yes, real celluloid), with a vision: to tell compelling stories that made the world more interesting. That vision still drives my work today — whether in branding, digital campaigns, UI/UX, or OOH. I create with purpose, helping brands connect, inspire, and stand out through stories people want to be part of.
I love to build environments where every team member feels valued - whether I'm leading or collaborating. I love to feel passionate about the work I take on and deeply care about the outcome. I love that every detail matters and knowing the best work happens when everyone on the team feels the same way.
I'm a versitile leader with deep expertise in brand strategy, digital transformation, e-commerce, and creative design—leveraging tools like Shopify, Hubspot, and NetSuite to drive growth, enhance customer experience, and streamline operations.
I have a 20 year track record of turning bold ideas into impact, leading brand strategies and e-commerce innovations that drive growth and elevate customer experience.
Full CV