Ded Media is built on the idea that everything has a shelf life. Tools evolve, trends fade, and attention moves quickly. Nothing lasts forever, so the work should matter while it's here. I bring together creative direction, strategy, and digital experience design to create brands, campaigns, and systems that make an impact in the moment and leave a meaningful impression long after.
With over 20 years experience leading creative, marketing, and eCommerce strategy and execution, my work is rooted in a clear goal: build stories that connect with the audience. This approach guides everything I do, from brand development and integrated digital campaigns to UI/UX and multichannel creative work. I create with purpose, using insight, imagination, and measurable strategy to help brands connect, inspire, and stand out in competitive markets.
My work is supported by deep competencies in brand development, creative direction, digital experience design, and integrated campaign execution. I combine data-informed insight with strong visual and conceptual thinking, creating systems, content, and user experiences that are both strategic and expressive. I have led multidisciplinary teams, optimized eCommerce and performance programs, and built scalable workflows that elevate creative output and drive consistent results.
I am a creative and marketing leader with 20 years experience in brand strategy, digital experience design, performance marketing, and eCommerce development. I build integrated programs that elevate brands, improve customer experience, and drive measurable growth, supported by strong team leadership and scalable systems that enhance creative and business performance.
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