Alan Martinez

• Led a 12-person multidisciplinary team with ownership of strategy and P&L, delivering omnichannel campaigns that exceeded engagement targets by 55% in 12 months.
• Spearheaded a Shopify replatform integrating D2C and B2B experiences with HubSpot, increasing annual sales by 46% while reducing operational costs by 38%.
• Reactivated and scaled a dormant Amazon Marketplace channel, driving 282% sales growth over 24 months through improved procurement and operational processes.
• Architected full-funnel paid, email, and social campaigns using segmented creative optimization, increasing impressions and engagement by 78% in 12 months.
• Drove performance marketing and customer journeys using GA4, GTM, and HubSpot, increasing CTR, keyword rankings, and site traffic by 50% over 18 months.
• Art directed seasonal campaigns and product launch photo and video shoots, scaling creative output by 30% while maintaining consistent brand execution across channels.
• Launched AI-powered creative workflows integrating ChatGPT and Midjourney, driving team adoption and improving production efficiency by 30%.
• Owned six-figure multi-channel marketing budgets, using performance insights to optimize spend and reduce cost-per-acquisition by 20% across paid channels.
• Built and mentored a high-performing creative, marketing, and eCommerce team, establishing career development paths and maintaining zero voluntary turnover.

• Drove a digital-first brand strategy, lifting online visibility by 87% through SEO optimization and social content programs.
• Launched Trade Street Boot Company and Burleigh Sheepskin, leading identity, packaging, and go-to-market strategy that captured 25% share across lifestyle and workwear segments.
• Owned end-to-end HubSpot CRM migration and integration, optimizing segmentation and automation to deliver 36% sales growth and a 25% lift in lead conversions within 12 months.
• Cultivated brand partnerships with UGG, Timberland, and Dr. Martens, leading joint campaign strategies that drove 33% engagement growth over six months.
• Spearheaded the company-wide launch of a customer loyalty program, integrating personalized marketing that increased repeat purchases by 27%.

• Led company-wide creative asset production across digital and print, mentoring junior designers and increasing team output by 46% over 18 months.

• Created the logo and visual identity for AMP 30, a music-inspired residential brand designed to attract young professionals seeking urban lifestyle living.

• Developed full brand identity for A.I.M., a hospitalist organization, creating logo, typography, and messaging to establish credibility with healthcare professionals.

Arizona State University | Expected 2027

Scottsdale Community College | Focus Film Production