Multi-Brand Holiday Campaign

Boot World Multi-Brand Integrated Campaign

I led Boot World's holiday multi-brand co-op campaign with KEEN, Timberland PRO, Dr. Martens, and Wolverine, developing a cohesive visual system deployed consistently across OOH, social, and email channels.

details

Role:

Campaign Strategy, Creative Direction, and Brand Partnership Management

Team:

Graphic designer, front-end developer, external paid social agency, co-op brand partners

Deliverables:

• Integrated campaign visual system across brand partners
• OOH billboard campaign creative
• Digital advertising assets (social ads, email templates, landing pages)
• In-store marketing materials and retail displays

Results:

The multi-brand campaign drove sales lift for participating partners during the peak holiday season while establishing a scalable co-op framework for future brand collaborations.

Opportunity

Boot World required an integrated holiday campaign that unified multiple co-op brand partners across OOH, social, and email channels while maintaining a consistent, premium visual presence.

Campaign needed to break through high-traffic environments with fast, readable creative that remained cohesive across physical and digital touchpoints
Required securing creative alignment from four competing brand partners (KEEN, Timberland PRO, Dr. Martens, and Wolverine) to adopt a shared visual system
Co-op structure demanded coordinated approvals and stakeholder alignment across brands with differing creative standards and priorities

approach

I led collaborative design process with brand partners to develop minimalist visual system that unified Boot World's presence while respecting individual partner identities.

Established high-contrast visual system centered on close-up product photography, emphasizing leather texture and material quality for bold, instantly readable aesthetic
Coordinated stakeholder reviews and approvals across four brand partners, securing creative alignment through iterative refinement and feedback
Deployed unified system across all campaign channels (OOH, social, email, in-store), adapting layouts while preserving visual consistency

Outcome

The minimalist visual system successfully unified a multi-brand campaign while maintaining individual partner identities, driving holiday sales performance and establishing a scalable co-op framework.

High-contrast design approach captured attention across OOH, social, and email channels during a competitive holiday retail period
Campaign generated sales lift for participating brand partners while reinforcing Boot World's premium positioning
Positive partner performance and satisfaction established a repeatable model for future multi-brand co-op campaigns