Boot World Website Replatform

Boot World Multi-Channel eCommerce Replatform

I led Boot World’s migration from Magento to Shopify, directing platform strategy, UI/UX redesign, and CRM integration to support both workwear professionals and fashion-focused consumers.

details

Role:

eCommerce Development, Creative Direction, and Digital Marketing

Team:

Graphic designer, copywriter, photographer, project manager, front-end and back-end developers, systems integration partners, and external marketing agencies.

Deliverables:

• Platform migration and Shopify implementation
• Complete UI/UX design and site architecture
• HubSpot CRM integration and automation
• Unified eCommerce system for D2C and B2B sales

Results:

Achieved 46% sales growth through platform optimization and HubSpot CRM integration enabling targeted marketing, while reducing operational costs by 38%.

Opportunity

Boot World's Magento platform had become a barrier to growth, requiring migration to a modern solution that could support dual customer segments, CRM integration, and B2B expansion.

Outdated platform created operational inefficiencies while lacking flexibility for B2B capabilities essential to wholesale growth
Lack of CRM integration prevented effective customer segmentation, personalized marketing, and remarketing opportunities
User experience failed to serve two distinct audiences: male workwear professionals and female fashion-focused sheepskin customers

approach

I led a comprehensive platform evaluation and migration strategy, selecting Shopify for its flexibility and scalability, then directing a complete UX redesign to serve dual customer segments.

Evaluated multiple eCommerce platforms and selected Shopify for operational efficiency, ease of use, and ability to scale with business growth
Directed complete UI/UX redesign balancing workwear and fashion audiences through intuitive navigation, clean visual hierarchy, and audience-specific content strategies
Implemented authority-building features including robust product filtering, detailed tagging systems, feature-based icons, and comparison tools to position Boot World as footwear experts

Outcome

Boot World successfully launched a modern, scalable eCommerce platform in 3 months, delivering measurable business results while enabling future multichannel growth.

Achieved 46% sales growth, 38% cost reduction, and 25% increase in lead conversions through platform optimization and HubSpot CRM integration
Created tailored user experiences for both workwear professionals and fashion customers, reinforcing Boot World's positioning as footwear authority
Established scalable infrastructure supporting D2C operations and future B2B expansion with improved site performance and conversion pathways