I led the strategic rebrand of Boot World’s safety footwear program, developing the name, visual identity, and messaging framework. The result—Boot World PRO—positions the program as a trusted solution for professionals who rely on their footwear as essential equipment.
Boot World sought to rebrand its existing safety footwear program to make it more marketable and appealing to business clients. The program provided companies with work-specific safety footwear for their employees, but lacked a clear identity that resonated with the professional workforce or communicated its value effectively.
To develop a stronger brand presence, focus groups were conducted to evaluate potential names and gather insight into what messaging would resonate with industrial buyers. Several naming concepts were tested for clarity, relevance, and impact. Ultimately, the name Boot World PRO was selected—reflecting a service tailored for professionals who rely on their footwear as essential work tools. The logo design incorporated Boot World’s iconic crescent mark, and all supporting visuals and messaging were crafted to align with the demands and environments of key industries.
The result was a cohesive, professional-facing brand—Boot World PRO—that clearly positioned the program as a trusted safety footwear solution for working professionals. With a targeted name, consistent visual identity, and industry-aligned messaging, the rebrand improved marketability and laid the foundation for stronger B2B engagement.
I led the strategic rebrand of Boot World’s safety footwear program, developing the name, visual identity, and messaging framework. The result, Boot World PRO, positions the program as a trusted solution for professionals who rely on their footwear as essential equipment.
Boot World sought to rebrand its existing safety footwear program to make it more marketable and appealing to business clients. The program provided companies with work-specific safety footwear for their employees, but lacked a clear identity that resonated with the professional workforce or communicated its value effectively.
To develop a stronger brand presence, focus groups were conducted to evaluate potential names and gather insight into what messaging would resonate with industrial buyers. Several naming concepts were tested for clarity, relevance, and impact. Ultimately, the name Boot World PRO was selected—reflecting a service tailored for professionals who rely on their footwear as essential work tools. The logo design incorporated Boot World’s iconic crescent mark, and all supporting visuals and messaging were crafted to align with the demands and environments of key industries.
The result was a cohesive, professional-facing brand, Boot World PRO, that clearly positioned the program as a trusted safety footwear solution for working professionals. With a targeted name, consistent visual identity, and industry-aligned messaging, the rebrand improved marketability and laid the foundation for stronger B2B engagement.
