Boot World PRO logo with bold black text and blue crescent design, tagline reads Work Footwear Program.

Boot World PRO B2B Brand Identity & Activation

I developed Boot World PRO's B2B brand identity and omnichannel market activation, creating the program name, visual identity, messaging framework, digital marketing, and distinctive mobile footwear store fleet.

details

Role:

B2B Brand Strategy, Creative Direction, Omnichannel Activation

Team:

Graphic designer, copywriter, photographer, front-end developer, commercial sales leadership, external marketing agency, and vehicle graphics vendor

Deliverables:

• Program naming and strategic positioning
• Visual identity system and brand guidelines
• Omnichannel marketing assets across digital, social, and sales channels
• Mobile retail fleet branding and vehicle graphics

Results:

Transformed the legacy safety footwear program into a cohesive Boot World PRO brand with an integrated omnichannel presence and high-visibility mobile retail fleet supporting B2B growth.

Outdoor Boot World PRO event setup featuring two branded box trucks with oversized boot sole graphics, a central canopy tent with Boot World signage, and a promotional booth arranged in a parking lot under a clear blue sky with trees and buildings in the background.
Boot World PRO website homepage displayed on a desktop screen, highlighting a professional workwear program with imagery of workers in boots and clear informational sections that emphasize safety, durability, and solutions for business and industrial customers.
Boot World PRO Work Footwear Program one sheet featuring lifestyle and workplace photography of professionals in hospitality, construction, and industrial settings, paired with detailed program messaging outlining custom safety footwear solutions, on-site fittings, employee voucher programs, and featured premium brands.
Boot World PRO Work Footwear Program rack card spread featuring a welder wearing safety gear with sparks flying on the left, and program details on the right highlighting customized safety footwear solutions, employee voucher programs, flexible billing, reduced liability, and a wide selection of premium slip-resistant work boot brands with logos and a QR code for more information.

Opportunity

Boot World’s existing safety footwear program lacked a cohesive brand identity, limiting its B2B appeal and differentiation in the commercial market.

  • The program served corporate safety footwear needs but lacked a clear identity and value proposition that resonated with professional and industrial buyers.
  • A unified brand and positioning strategy was required to strengthen credibility and appeal with B2B decision-makers
  • Mobile footwear stores, operating as on-site fitting stations and brand ambassadors, needed a bold visual presence to clearly communicate service at a glance

approach

I led research-driven brand development from naming through visual identity and activation, validating concepts with target audiences to ensure strong B2B market resonance.

  • Conducted focus groups to evaluate naming and messaging with industrial buyers, selecting Boot World PRO to reflect a professional service-led positioning.
  • Developed a brand identity incorporating Boot World’s crescent mark, supported by visuals and messaging aligned to industry expectations.
  • Explored mobile fleet design concepts through iterative testing, selecting oversized boot outsole graphics for bold, high-contrast brand presence
Boot World PRO Work Footwear Program marketing booklet featuring close-up product photography of black and brown work boots, alongside informational sections detailing industry-specific safety footwear options, compliance standards, and featured brands, with supporting imagery of workers on job sites.
Boot World PRO mobile footwear store truck featuring brand logos and large boot sole graphic.

Outcome

Boot World PRO established a cohesive B2B brand presence through a unified visual identity and high-impact mobile retail fleet that strengthened differentiation in the commercial safety footwear market.

  • Positioned the program as a trusted safety footwear solution for working professionals through professional branding, targeted messaging, and industry alignment
  • Improved B2B marketability and created a scalable foundation for commercial engagement and corporate partnerships
  • Deployed a distinctive mobile retail fleet featuring oversized boot outsole graphics that functioned as both on-site fitting stations and memorable mobile billboards

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