I led the creation of Boot World Advantage, developing the name, visual identity, and content strategy for this in-store and online educational platform. Inspired by technical blueprints, the program featured custom icons and clear product storytelling—positioning Boot World as the go-to authority in safety footwear.
Boot World aimed to position itself as the leading authority in work and safety footwear by creating a branded educational platform. The initiative needed to function both in-store and online, offering customers a deeper understanding of footwear features, materials, and terminology—ultimately building trust and driving informed purchases.
Through multiple iterations and strategic discussions, the name Boot World Advantage was selected to reflect the program’s value-added focus. The initiative was designed to highlight product benefits, explain technical terms, and spotlight key styles. A blueprint-inspired visual identity was developed, supported by a custom icon system representing core footwear features. The program was integrated across customer touchpoints—from educational signage and displays in brick-and-mortar stores to blogs and enhanced product detail pages online.
Boot World Advantage launched as a cross-channel educational platform that reinforced Boot World’s expertise in footwear. With a clear visual language, practical content, and seamless integration across physical and digital experiences, the program strengthened brand authority while empowering customers to make more informed buying decisions.
I led the creation of Boot World Advantage, developing the name, visual identity, and content strategy for this in-store and online educational platform. Inspired by technical blueprints, the program featured custom icons and clear product storytelling—positioning Boot World as the go-to authority in safety footwear.
Boot World aimed to position itself as the leading authority in work and safety footwear by creating a branded educational platform. The initiative needed to function both in-store and online, offering customers a deeper understanding of footwear features, materials, and terminology—ultimately building trust and driving informed purchases.
Through multiple iterations and strategic discussions, the name Boot World Advantage was selected to reflect the program’s value-added focus. The initiative was designed to highlight product benefits, explain technical terms, and spotlight key styles. A blueprint-inspired visual identity was developed, supported by a custom icon system representing core footwear features. The program was integrated across customer touchpoints—from educational signage and displays in brick-and-mortar stores to blogs and enhanced product detail pages online.
Boot World Advantage launched as a cross-channel educational platform that reinforced Boot World’s expertise in footwear. With a clear visual language, practical content, and seamless integration across physical and digital experiences, the program strengthened brand authority while empowering customers to make more informed buying decisions.
