Boot World Advantage logo featuring bold typography with a stylized A design element.

Boot World Advantage Educational Platform & Content Strategy

I developed Boot World Advantage as a branded educational platform, creating the program identity, custom icon system, and content strategy to position Boot World as an authority in safety footwear across retail and digital touchpoints.

details

Role:

Brand Development, Creative Direction, and Content Strategy

Team:

Graphic designer, copywriter, web developer, product specialists, external content agency

Deliverables:

• Program branding, naming, and visual identity
• Custom icon system and technical footwear definitions
• In-store educational materials and signage
• eCommerce and editorial content integration

Results:

The educational platform equipped customers with clear, technical footwear knowledge through a unified icon system and content strategy, strengthening brand trust and supporting informed purchasing decisions.

Set of Boot World Advantage icons illustrating footwear features such as steel toe, slip resistance, waterproofing, and insulation.
Boot World Advantage feature tag showing a checklist of work boot safety and performance attributes, including safety toe, composite toe, metatarsal guard, electrical hazard, slip resistance, puncture-proof sole, heat resistance, oil resistance, waterproof material, and temperature management, presented in a bold industrial graphic layout with icons.
Desktop website of the Boot World Advantage blog featuring an article on safety toe footwear, with a large hero image of a work boot, navigation menu at the top, and a sidebar of related educational articles about work boots and foot protection.
Boot World in-store signage featuring a “Product Spotlight” for the Wolverine Hellcat Boot, highlighting safety and performance features with icons and product imagery, alongside a matching “Advantage Features” panel explaining puncture-resistant sole technology in a bold, industrial-style layout.

Opportunity

Boot World sought to strengthen its position as a safety footwear authority by creating a branded educational platform that could build trust and guide informed purchasing across retail and digital channels.

  • Customers lacked clear understanding of technical footwear features, materials, and terminology needed to make confident purchase decisions
  • Existing product information did not translate consistently across in-store displays and digital product pages
  • A cohesive visual system and content strategy were needed to simplify complex technical information into accessible, trustworthy education

approach

I led the development of a branded educational platform, spanning program naming, visual identity, content strategy, and omnichannel implementation.

  • Established Boot World Advantage as the program name through strategic collaboration, positioning it as a value-driven educational resource
  • Developed a blueprint-inspired visual identity and custom icon system to clearly communicate core footwear features using precise, technical design language
  • Implemented the platform across key customer touchpoints, including in-store signage, product displays, enhanced eCommerce product pages, and educational blog content
Mobile screen mockup of the Boot World Advantage fitting guide showing the headline “How Should a Shoe Fit?”, a close-up boot graphic, and step 3 of 5 focusing on mid-foot and arch support with explanatory text.
Boot World Advantage sign highlighting footwear safety features like slip, oil, heat, and puncture resistance

Outcome

Boot World Advantage launched as an integrated educational platform that strengthened brand authority and increased organic engagement across retail and digital channels.

  • Educational blog content became a key driver of eCommerce traffic, improving organic discovery while reinforcing Boot World's expertise in safety footwear
  • Consistent use of the custom icon system across in-store displays and digital product pages created a cohesive customer education experience
  • The platform equipped customers with clear, technical footwear knowledge, strengthening brand trust and supporting more informed purchase decisions

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