I developed the brand identity for Acclaimed Internal Medicine, creating a logo that balanced modern professionalism with the warmth of the Arizona desert. Drawing on regional colors and landscape forms, I delivered a mark that was used across all print and digital assets from launch forward.
Acclaimed Internal Medicine, a newly established hospitalist company based in Arizona, needed a professional brand identity to support its launch. The client wanted a logo that reflected the Southwest—specifically the red tones of an Arizona sunset—while remaining modern and appropriate for the healthcare industry.
I explored multiple design directions, balancing regional inspiration with the client’s request for a contemporary and professional tone. Concepts ranged from abstract forms to more literal landscape elements. Through collaborative review, we refined the visual language and ultimately aligned on a design featuring a stylized desert mountain beneath a vivid setting sun, capturing both the natural beauty of the region and the forward-looking ethos of the company.
The final logo successfully blended modern healthcare branding with regional identity. Applied across all digital and print assets, the design became a unifying visual mark for Acclaimed Internal Medicine, reinforcing their brand from launch through daily operations.
I developed the brand identity for Acclaimed Internal Medicine, creating a logo that balanced modern professionalism with the warmth of the Arizona desert. Drawing on regional colors and landscape forms, I delivered a mark that was used across all print and digital assets from launch forward.
Acclaimed Internal Medicine, a newly established hospitalist company based in Arizona, needed a professional brand identity to support its launch. The client wanted a logo that reflected the Southwest—specifically the red tones of an Arizona sunset—while remaining modern and appropriate for the healthcare industry.
I explored multiple design directions, balancing regional inspiration with the client’s request for a contemporary and professional tone. Concepts ranged from abstract forms to more literal landscape elements. Through collaborative review, we refined the visual language and ultimately aligned on a design featuring a stylized desert mountain beneath a vivid setting sun, capturing both the natural beauty of the region and the forward-looking ethos of the company.
The final logo successfully blended modern healthcare branding with regional identity. Applied across all digital and print assets, the design became a unifying visual mark for Acclaimed Internal Medicine, reinforcing their brand from launch through daily operations.
